Digital Arts "The Engine Room"

President 2.0

Wed, 19 Nov 2008 13:01:00 GMT

This month’s election of Barack Obama as the 44th President of the United States of America will be remembered in part, for its many firsts; as the first African-American candidate to take the White House, the first northern Democrat (since JFK) to win … and the first time a major political campaign harnessed the full power of Web 2.0.

Not-for-profits seek new ways

Tue, 07 Oct 2008 12:03:00 GMT

Contrary to popular belief, the Government and not-for-profit sectors aren't necessarily short of a bob. The Central Office of Information (COI) – the Government's marketing and communications arm – is now famously the UK’s second biggest spender across all media, behind only Proctor & Gamble. And online, its ad spend jumped 60 per cent to £35.4m in the last year alone.

Democratising the creative process

huey@digital-outlook.com — Tue, 09 Sep 2008 12:02:00 GMT

For me, the brainstorm is a natural, and essential, part of the creative process. But I’m reminded every now and then that that’s not the case everywhere. Certainly less so in more traditional advertising structures where creative is the domain of the exclusive few.

Even better next time

huey@digital-outlook.com — Mon, 11 Aug 2008 13:39:00 GMT

Agency life revolves around its projects. No sooner has one come and gone, than there’s more to take its place – the next one snapping at our heels, vying for our attention. There’s barely time to look around, let alone look back at what we’ve done.

Do good your own way

huey@digital-outlook.com — Tue, 15 Jul 2008 12:59:00 GMT

Each year, the Sunday Times publishes its Best 100 Companies to Work For. Open to big and small companies of 50 people or more, it’s a prestigious list to get onto and a tremendous tool to attract top staff. Any HR manager will want to be on this list.

DO good your own way

huey@digital-outlook.com — Tue, 15 Jul 2008 12:59:00 GMT

Each year, the Sunday Times publishes its Best 100 Companies to Work For. Open to big and small companies of 50 people or more, it's a prestigious list to get onto and a tremendous tool to attract top staff. Any HR manager will want to be on this list.

Managing to make it

huey@digital-outlook.com — Tue, 03 Jun 2008 09:55:00 GMT

Ask any creative why they got into their trade, and you’re unlikely to hear “to manage others”. After all, they’re craftspeople, artists, who are motivated by their desire to make stuff themselves. They want to learn all there is about their craft and produce the best work they can. Later down the line, they might even pass on what they know to others.

Diversity of skills, similarity of spirit

huey@digital-outlook.com — Tue, 13 May 2008 08:27:00 GMT

Like any agency, we’ve had our share of hits and misses when it comes to finding the right people to join our business. Proudly, we’ve had far more successes than failures, but nevertheless, it’s disappointing when someone doesn’t work out.

Diversity of skills, similarity of spirit

huey@digital-outlook.com — Tue, 13 May 2008 08:27:00 GMT

Like any agency, we've had our share of hits and misses when it comes to finding the right people to join our business. Proudly, we've had far more successes than failures, but nevertheless, it's disappointing when someone doesn't work out.

Teamwork, quick

huey@digital-outlook.com — Mon, 07 Apr 2008 12:29:00 GMT

Not content with being digital all week, I signed myself up to more of the same at Social Innovation Camp this weekend. Over 70 designers, developers, managers, entrepreneurs and students were thrown together and charged with creating something of social value in less than 48 hours.

Teamwork, quick

huey@digital-outlook.com — Mon, 07 Apr 2008 12:29:00 GMT

The next generation

huey@digital-outlook.com — Mon, 03 Mar 2008 11:14:00 GMT

I joined Digital Outlook with a modest team of one full-time creative. Soon we’ll be 19…still small compared to some London agencies, but just how we like it.

The next generation

huey@digital-outlook.com — Mon, 03 Mar 2008 11:14:00 GMT

I joined Digital Outlook with a modest team of one full-time creative. Soon we'll be 19…still small compared to some London agencies, but just how we like it.

Pitch perfect

huey@digital-outlook.com — Tue, 29 Jan 2008 14:32:00 GMT

Interestingly, I found myself on the receiving end of a creative pitch recently: for the interior design of our new Soho office. Although not directly related to our own pitch process, it reminded me of the client’s perspective.

Pitch perfect

huey@digital-outlook.com — Tue, 29 Jan 2008 02:32:00 GMT

Workplace stress isn't just about workload

huey@digital-outlook.com — Wed, 28 Nov 2007 09:23:00 GMT

As an agency, we inherently work under stressful conditions. We’re paid according to the time we spend and often not paid if our time overruns, so it’s a constant race against the clock. Deadlines can be (to say the least) challenging as is the sheer volume of work one must juggle. Clients pay a premium for their agencies and expect a lot in return. As they should.

Workplace stress isn't just about workload

huey@digital-outlook.com — Wed, 28 Nov 2007 09:23:00 GMT

As an agency, we inherently work under stressful conditions. We're paid according to the time we spend and often not paid if our time overruns, so it's a constant race against the clock. Deadlines can be (to say the least) challenging as is the sheer volume of work one must juggle. Clients pay a premium for their agencies and expect a lot in return. As they should.

Put your heads together

huey@digital-outlook.com — Tue, 30 Oct 2007 11:13:00 GMT

On paper, it shouldn’t really work. I’m process-oriented, a numbers watcher and efficiency-driven. I like exotic food including my greens, and hate cars. On the other hand, Dino is creative, instinctive, ideas-oriented and quality-driven. He’s also prefers English fare in general and meat in particular, and adores anything with an engine.

Put your heads together

huey@digital-outlook.com — Tue, 30 Oct 2007 11:13:00 GMT

On paper, it shouldn't really work. I'm process-oriented, a numbers watcher and efficiency-driven. I like exotic food including my greens, and hate cars. On the other hand, Dino is creative, instinctive, ideas-oriented and quality-driven. He's also prefers English fare in general and meat in particular, and adores anything with an engine.

Welcome...we really mean it

huey@digital-outlook.com — Wed, 03 Oct 2007 10:10:00 GMT

There have been a lot of new faces around the office recently. We finally filled several permanent roles after months of interviews and they all seemed to start within days of each other. Add to that a super busy August/September and a virtual revolving door of freelancers from all walks of digital were called upon to help us out.

Welcome...we really mean it

huey@digital-outlook.com — Wed, 03 Oct 2007 10:10:00 GMT

Expect more from your Producer

huey@digital-outlook.com — Tue, 04 Sep 2007 10:39:00 GMT

I’m a Producer. I may now run a production department that includes six other Producers, but it’s my skills as a Producer that I always fall back on. It’s my trade and of course, I love it.

Expect more from your Producer

huey@digital-outlook.com — Tue, 04 Sep 2007 10:39:00 GMT

I'm a Producer. I may now run a production department that includes six other Producers, but it's my skills as a Producer that I always fall back on. It's my trade and of course, I love it.

Look for the red thread

huey@digital-outlook.com — Mon, 06 Aug 2007 02:57:00 GMT

Ask any creative what their top three dream jobs would be and you risk being disappointed. More likely than not, their response will be far from anything you can possibly offer them.

Look for the red thread

huey@digital-outlook.com — Mon, 06 Aug 2007 02:57:00 GMT

Ask any creative what their top three dream jobs would be and you risk being disappointed. More likely than not, their response will be far from anything you can possibly offer them.